Expired listings can be a real opportunity in today’s real estate market…if you know how to work them. An expired listing occurs when a listing contract—essentially, an employment contract between the real estate professional and the seller—expires. Every listing contract has a termination date. Once that termination date passes, that listing is deemed “expired.” When this happens, as a licensed real estate agent, you have the right to approach that seller, offer to represent them, and ask them to sign a listing agreement with you. But before you approach the seller with your offer, you have to understand the mindset of the person—the homeowner whose house did not sell. Knowing what this person is likely thinking and feeling will help you gain their trust, ease their concerns, and ultimately get the listing.
Want to learn more? Download this complimentary flipshow on the subject. This e-Book has been created from numerous sources, from personal interviews with successful real estate professionals to research on human thought cycles. Your success is our success.