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Brand & Business: Agent Guide

Picture of Karen Jones

Protect Your BrandAs your Marketing Coach and Certified Mortgage Loan Advisor, I'm here to help you not only close more deals but also build a bulletproof brand. In today's digital world, what people say about you online can make or break your business. Let's talk about protecting your online reputation – it's crucial for your success!

Why Your Online Reputation Matters

The internet is a buzzing hub of conversations. When people are talking about you, positive or negative, you need to know. Why? Because information spreads lightning-fast. If there's something negative out there, you want to address it immediately to protect your brand and reputation. On the flip side, positive mentions are golden opportunities! You can amplify those glowing reviews and comments to attract even more business.

The challenge is, I know you're busy closing deals and serving clients. You don't have hours to spend scouring the internet. Good news – modern technology makes this simple and quick!

Your Reputation Monitoring Toolkit

Here are some effective tools to help you keep tabs on what's being said about you online:

Paid & Powerful Options

While big companies spend thousands, you don't need to. Here are two reasonably priced solutions that offer excellent monitoring capabilities:

  • Hootsuite:  Hootsuite monitors major social platforms for the keywords and hashtags you set. It's a fantastic way to stay on top of mentions across multiple channels.
  • X Pro (formerly TweetDeck): If you're active on X (formerly Twitter), an X Premium subscription gives you access to X Pro. You can easily set up a dashboard to monitor keywords and hashtags, giving you real-time insights into what users on X are saying about you and your brand.

Free & Essential Strategies

You don't always need to spend money to protect your reputation. These free options are incredibly valuable, but they do require a few minutes of consistent effort daily.

  • Google Searches: Your prospects and clients are Googling you, so you absolutely need to know what they're seeing. Don't just search your name. Try variations like "Your Name + Your Town" or "Your Name + Real Estate Agent." Make it a habit to Google yourself for a few minutes every day.
  • Google Alerts: This free service is a game-changer! You tell Google Alerts the keywords, phrases, and topics you want to track, and it automatically sends you email notifications whenever new search results matching your criteria appear. Set alerts for your name (and common misspellings!), your business name, and even for your competitors to stay informed.
  • Social Media Searches: Every major social platform has a search function. Take a few minutes to type your keywords into the search bars on Facebook, X, YouTube, and other platforms where you have a presence. This quick scan can reveal valuable insights.
    • A Note on Facebook Groups: Most Facebook groups are private or secret, meaning their content isn't searchable from the outside. To monitor mentions within a Facebook group, you'll need to join it first, and then use the group's internal search function.

You might be thinking, "I don't have time for all this!" But here's the truth: just one negative comment can damage your reputation, and one glowing review can bring you a new client. Investing a few minutes a day in monitoring is an investment in your business's future.

 

Your success in real estate isn't just about leads; it's about building a sustainable, profitable business. That's why I'm here not just as your Marketing Coach, but also as your resource for all things home financing. For personalized home loan guidance, reach out to Karen Jones, NMLS #307015, at Home Loans by Karen Jones. I'm also the Founder of Strategy4SuccessNow, and I'm passionate about helping agents like you achieve their biggest goals.
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